AIRBNB
2025 REVENUE: $12.2 billion
CEO: Brian Chesky, whose “AI 'brain' helps him run Airbnb.”
NET WORTH: $8.48 billion
Official “Worldwide 2028 Olympics Unique Accommodations Partner”
Airbnb signed a reported $500 million IOC global sponsorship deal in 2019 to become an Olympics sponsor through 2028. Airbnb became a sponsor of FIFA in 2025, lasting through 2027.
Airbnb is now paying $750 to entice new hosts to join their platform in World Cup host cities.
Airbnb uses temporary mega-events to leverage new hosts permanently. Chesky said in a recent earnings call that:
"We lean into large events. For example, in Paris, we added over 40,000 listings for the 2024 Summer Olympics. Now, we're repeating that same playbook for the biggest event on Earth, the 2026 FIFA World Cup across 16 cities in North America…
The great thing about events in Airbnb is a lot of people have no intention of becoming a host. They have no intention of doing this year-round. But an event comes to town, and they wanna make money one week, and so they list their place, and they get introduced to the concept of hosting, and they realize they like it, and they continue hosting. 40,000 people who listed their homes in Paris have continued hosting"
Airbnb has spent millions of dollars in LA to deregulate short-term rentals under the banner of the “Save our Services” campaign ahead of the World Cup and Olympics. (Source: LA City Ethics Form 35, Q3-4, 2025)
Airbnb boasted that in the buildup to the Paris Olympics, listings rose 37%. Similarly, leading up to the Winter Olympics in Milan, short-term rental bookings had risen 319% year-over-year.